Future of Channel Tradeshows Survey Results

Evaluating People, Process and Technology

We asked, you answered!

We polled thousands of channel industry professionals what they thought the future of tradeshows will look like in 2022, and here are the results.

Describe Your Current Role

Have you attended a live telecommunication and/or IT channel trade show in the past two years?

92.1% Yes

Overall, channel industry trade shows over the past 2 years have been very valuable to my organization.

I find channel industry trade shows very helpful for learning about new services that are applicable to my clients.

Channel tradeshows have shifted their focus to promoting providers and carriers over helping individual sellers.

What do you think the most valuable aspects of industry events are for your business? 

(Note - Respondents were able to answer more than one selection)

In 2022, I would be interested in attending a new, in-person, channel industry event focused on helping grow my business.

In 2022, I would want in-person shows to include a virtual option.

I am willing to travel and attend in-person industry trade shows.

If there was a new event, which region would you want it to be located?

What time of year do you think is best to host an in-person channel industry event?


Data from this survey was derived from responses to a request sent to over 20,000 agents, master agents, VARs, MSPs, and more.

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